1969. The white swirl or wave – which we call the Dynamic Ribbon - was part of a graphic re-design in the late sixties. The logo design for Coca‑Cola in the 1970s was based on a bold, dramatic curve, reflecting the unique shape of the Contour Bottle.
Take a look at the history of the
How much recycled material does
Coca-ColaEuropean Partners use in its packaging?
Coca-ColaEuropean Partners using biodegradable material or other greener alternatives to plastic?
What is the
Coca-Colasystem doing about litter?
Coca-ColaGreat Britain support the trial of deposit return schemes?
Coca-Colataste different in different countries?