Since 1928. We’re the longest-running, continuous sponsor of both the Summer and Winter Olympic Games. We believe the Olympic Movement is a force for good, bringing people and countries together, and we’re proud to use our name to raise its profile and support the world's most watched and revered international sporting event.
Did you know? Since 1992, we’ve also supported the Olympic Torch Relay, which provides a unique opportunity to share values of unity, pride, optimism and inspiration with people all over the world.
Find out more about the history of The
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