The six-week bottle cycle
We’re aiming to turn every soft drinks bottle you recycle at London 2012 venues into a new bottle within six weeks
As part of our Sustainable Games commitments for London 2012, Coca-Cola aims to turn every soft drink bottle recycled at London 2012 venues into new bottles – and put them back on shelves within six weeks.
To make this possible, our bottling partner Coca-Cola Enterprises opened the Continuum Recycling plant in Lincolnshire in May 2012. The £15 million joint venture with ECO Plastics is the largest PET plastic recycling facility in western Europe, and will more than double the UK's production of recycled PET plastic suitable for food and drinks packaging.
Did you know? We estimate Continuum Recycling will receive as much as a fifth of the consumer waste produced at the Olympic Park, taking LOCOG a considerable way towards its ambition of delivering a zero waste Games
Your bottle's journey
- Throw your empty drinks bottles in our special recycling bins, found throughout London 2012 venues
- The bins are emptied at the Olympic Park four times a day (and once an hour during its busiest periods)
- The plastic items are singled out, ready to be collected by ECO Plastics and taken to the Continuum Recycling plant in Lincolnshire
- ECO Plastics sort the waste, clean it and process it through the recycling line, turning your bottles into flaked PET plastic
- The flaked plastic is then delivered to our factory in Wakefield, where it is turned into preforms and then blown into bottles – ready to make their way back on to the shelves
Our aim is to get the new bottles back on shelves within six weeks – that’s fewer than the number of weeks between the Opening Ceremony of the Olympic Games and the end of the Paralympic Games!
Here are some of our other recycling and packaging commitments for London 2012:
- At all London 2012 venues, our packaged Coca-Cola products will be served in 100 per cent recyclable plastic bottles, which will contain up to 25 per cent recycled content
- In addition, our Coca-Cola, Diet Coke and Coke Zero drinks will be served in PlantBottle™ packaging containing up to 22.5 per cent plant-based material
- Coca-Cola has worked with LOCOG and WRAP to devise a new, simple recycling bin system for all waste, which we hope will become a model for major sporting events in the future
- Coca-Cola has placed 260 recycling bins in locations around the centre of London. On Oxford Street alone, these bins collect more than a tonne of recyclable material every day
- We worked with WWF at every stage of our journey to London 2012 and built their environmental recommendations into our sustainability strategy. Find out more in our infographic.
Try the Coca-Cola Recyclometer
Did you know that recycling just one 500ml Coca-Cola bottle saves the same amount of energy required to power a light bulb for 36 minutes? Discover more enlightening facts with our handy recycling tool, the Coca-Cola Recyclometer.