Rewards for recycling

A partnership between Coca‑Cola and RecycleBank rewards recycling with Coca‑Cola discount vouchers


Coca‑Cola's work with the Carbon Trust revealed that packaging accounts for between 30% and 70% of the carbon footprint of our products throughout their lifecycle.

To minimise the impact of our packaging, one of the most important things we can do is help everyone to recycle. Now a partnership between Coca‑Cola and recycling rewards programme, RecycleBank*, is giving consumers greater incentives to recycle more.

Under this innovative loyalty scheme, recycling at home can earn you RecycleBank Points, which can then be exchanged for discounts on different products and services in shops and supermarkets.

How does it work?

  • Place your items selected for recycling into your mixed recycling bin
  • On the scheduled day of pick up, place your bin out for collection
  • When the collection vehicle picks it up, the contents of the bin will be weighed and you'll be given 5½ RecycleBank Points for every kilogram of mixed recycling that is picked up
  • A tag will identify the recycling bin to your address and assign the RecycleBank Points to your account
  • RecycleBank Points will be placed into your online RecycleBank account, where you can review them
  • You can then redeem your RecycleBank Points by ordering rewards online

The new RecycleBank recycling rewards scheme launched in June 2010 throughout Windsor and Maidenhead with 60,000 participating households.

RecycleBank customers will be able to exchange their Points for rewards and receive vouchers which can be redeemed at any participating outlet to claim £1 off Coca‑Cola, Diet Coke and Coke Zero products in a range of pack sizes amongst other great offers.

Liz Lowe, Citizenship Manager at Coca‑Cola, said: "Empty packaging isn't just waste, it's a valuable resource which can be used again and again through recycling. One of the most important ways in which we can get more recycled material to put back into our packaging is to encourage everyone to recycle. And our partnership with RecycleBank is just one of the ways we're working on this."

Did you know? Coca‑Cola's partnership with the Carbon Trust in 2009 revealed that using recycled materials in packaging and recycling the empty container after use can reduce the carbon footprint by up to 60%

We're already working with the Waste and Resources Action programme (WRAP) in creating a nationwide network of Recycle Zones, where Coca‑Cola consumers can drop off their cans and bottles for recycling when they're out and about. And our relationship with RecycleBank will now encourage consumers to recycle more at home.

Says Sue Igoe, UK Managing Director at RecycleBank: "RecycleBank is leading the charge towards environmental change on a daily basis. The trials in the UK have proven that by incentivising households, we can increase participation and frequency of recycling.

It is fantastic to have such a huge household name as Coca‑Cola on board as a national partner and top tier sponsor. This is a great reward for residents and will help to engage a wider audience which we hope will kick start mass recycling across the country. With the RecycleBank programme, everybody wins, the council, reward partners, residents and most importantly, the environment."

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