Rain-proof, recycled fashion

Keep yourself dry on rainy autumn days with this exclusive umbrella designed by Wayne Hemingway for Coca‑Cola. Not only is it a designer accessory, but also an umbrella with a green message, as the fabric is made entirely from recycled plastic bottles.

Our collaboration with Wayne Hemingway celebrates the launch of the Coca‑Cola PlantBottle™ range in Great Britain: innovative plastic bottles made partly (up to 22.5 per cent) from plants. Our PlantBottle packaging, available in 500ml bottles of Coca‑Cola, Diet Coke or Coke Zero, looks, functions and recycles just like traditional plastic, but includes less non-renewable fossil fuels.

Did you know? Each umbrella is made from five plastic bottles including the new PlantBottle™ plastic. The plastic bottles are crushed and then processed back into yarn.

The umbrella’s moss-green print was inspired by Brazilian sugarcane, which is more responsibly managed and forms part of our innovative PlantBottle plastic.

Liz Lowe, Citizenship Manager at Coca‑Cola Great Britain, says: "Our collaboration with Wayne Hemingway, who has a passion and instinct to avoid waste and reuse things, felt like a strong partnership to showcase our new packaging - and inspire people to remember that plastic is a valuable resource that can be used again and again."

" I was really excited to get behind this project, as I don’t believe in waste and I think we should all be thinking about how we can recycle the materials we all use every day. I hope this limited edition umbrella will get people thinking and ultimately encourage them to play their vital role in recycling their bottles." Wayne Hemingway

The Wayne Hemingway umbrellas will be available in Harvey Nichols stores nationwide from September 12th, 2011 for a two week period or while stocks last.