Helping London recycle for the Olympics

As part of our commitment to help London 2012 stage a sustainable Olympic Games, we're placing 260 new recycling bins in locations around the city centre. The Coca-Cola branded bins will encourage people to recycle the 11,000 tonnes of waste produced in the capital every day - before, during and after the Games.

As one of the official sponsors of the 2012 Games, we share a commitment to making this an environmentally conscious Games. Coca-Cola's recycling bins initiative, run in partnership with Westminster City Council, will support London 2012's efforts to create venues, facilities and infrastructure that leave an environmental legacy for the UK long after the final medals have been awarded.

Did you know? A survey carried out by Coca-Cola found that 97 per cent of Londoners thought that recycling was hampered by a lack of facilities

Liz Lowe, citizenship manager at Coca-Cola Great Britain, said: "As the longest continuous sponsor of the Olympic Games we want to help make London 2012 a truly sustainable event. Encouraging consumers to recycle is a vital part of this, but it's not just something we should do for four weeks during the Games. We want to use the power of the Olympic Games to inspire consumers to help make London more sustainable in the run up to 2012 and long after."

Danny Chalkley, Westminster City Council's cabinet member for city management, praised Coca-Cola's contribution to making London a greener city. "We're determined to make recycling as easy as possible for the millions of people who come into central London every day," he said. "Coca-Cola has demonstrated how a responsible producer can play a part in helping the environment."

It's not just the capital that will benefit from Coca-Cola's efforts to make recycling easier. Working in partnership with WRAP, an organisation that promotes recycling, Coca-Cola has already established 44 Recycle Zones in shopping centres, theme parks, transport hubs and universities across the country, and has plans to almost double this number by the time the Games commence in 2012. This is part of Coca-Cola's global initiative to recover 50 per cent of the equivalent bottles and cans used by 2015.

In the inclusive, positive spirit of Coca-Cola and the Olympic Games, the message is that recycling is something we can all do to make the world a cleaner, greener place.