Replenishing our rivers
We’re partnering with WWF-UK to conserve and protect English rivers
Coca-Cola Great Britain, Coca-Cola Enterprises and WWF-UK have announced a new three-year partnership that will see us working to restore and protect river habitats across England.
We’ll be improving the health of two of England's unique chalk streams, both directly linked to our business operations in London and the east of England.
We will be working with:
- Local Norfolk communities in a river catchment where some of the sugar beet we use in our drinks grows
- Communities in South London close to one of our bottling plants.
Did you know? Only a quarter of England’s rivers are currently considered healthy enough to support a thriving eco-system
Water is the main ingredient in all of our products, and a core part of our production process, which is why we’re determined to use water in a way that's responsible and sustainable. We also want to show how businesses can reduce their impact on freshwater environments.
As part of our global commitment to sustainability, our goal by 2020 is to safely return the same amount of water used in making all our drinks to nature and communities.
Our partnership with WWF-UK gives us the opportunity to gather valuable experience and learn about water stewardship, so we can apply important lessons on a national scale. Together we’ll also use our experiences to work with the Government on achieving the aims of the EU Water Framework Directive: that all rivers in England and Wales meet 'good ecological status' by 2015.
Photography credit: Charles Rangeley-Wilson