Protecting The Polar Bear
We're partnering with WWF to help conserve the polar bear's Arctic Home
A polar bear first graced a Coca-Cola poster in 1922, and since then we’ve had an affinity with the great icon of the ice. That’s why we’ve teamed up with WWF to launch Arctic Home, a campaign to help protect the bears’ natural habitat.
Polar bears depend on Arctic ice to hunt, roam and raise cubs - but the ice is melting and the future of this species is under threat. Through our campaign, we’ll be raising awareness and money to help WWF conserve the bears’ precious Arctic home.
Over the next three years, Coca-Cola will pledge €3million; this sum, along with money donated by consumers, will go towards working with local communities and government, supporting scientific research and helping to reduce conflict between people and bears. Efforts will focus on the Last Ice Area, a particular stretch of the Arctic that is larger than France and Spain combined.
Did you know? The polar bear weighs up to 650kg and measures up to 3 metres long; it’s the largest terrestrial carnivore. The current wild population is between 20,000 and 25,000.
Our ambition is to help protect the Arctic for polar bears and all who call it home. But it’s not just those who live there that rely on it – even we do too. The 30m sq km frosty expanse works as Earth’s natural water cooler, reflecting the sun’s heat to regulate the planet’s temperature.
Show your support
Did you know? The Arctic is being affected by climate change and sea ice is vanishing at a rate of around 11 per cent each decade. All funds raised by Arctic Home will go towards helping WWF look after this endangered environment and those that rely on it. To donate money, learn more about the polar bear’s plight, find out how you can reduce your own carbon footprint and share the campaign, visit ArcticHome.co.uk
More about Coca-Cola’s environmental efforts
• We’re working to lower the impact our packaging has on the environment with our innovative PlantBottle™ range
• We’re committed to recycling and currently 99.9 per cent of waste at our manufacturing sites is recycled or recovered in the UK.
• Use our Coca Cola Recyclometer to calculate the positive effects of your day-to-day recycling at home
• Read about what we’re doing to reduce our transport emissions in Great Britain