Polar BearProtecting the polar bearHelping to conserve the polar bear's Arctic Home

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Coca‑Cola and WWF Arctic Home launch at the Science Museum in LondonAn Arctic close-up

At the launch of Arctic Home, we brought some ice-dwelling icons to life

Gordon BuchananA chat with Gordon Buchanan

The wildlife film maker and presenter talks about polar bears and his recent trip to the Arctic

Polar BearWorking with WWF

Our ongoing partnership with World Wildlife Fund

Coca‑Cola Polar BearsCoca‑Cola polar bears

A look at the history behind one of our most popular festive heroes

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