The MPs on Designated Driver

Road Safety Minister Mike Penning gets behind this Coca‑Cola campaign

Road Safety Minister

Coca‑Cola was joined by Road Safety Minister Mike Penning at a Sunderland launch that showed support for Coca‑Cola's Designated Driver scheme.

The nationwide campaign, now in its fourth year, rewards drivers who choose not to drink with a 'buy one, get one free' offer on Coca‑Cola and Diet Coke, and is a key feature of our overall commitment to responsible marketing.

Mike Penning, Road Safety Minister, talks Designated Driver

Did you know? Last year, over 1 million Coca‑Cola drinks were given away free as part of our Designated Driver scheme

Find your nearest participating pub

Use our online Pub Finder to find your closest participating venue, where designated drivers can enjoy 2-for-1 Coca‑Cola or Diet Coke during the holiday season.

  • Promotion runs from 9th to 31st December, 2011 at participating venues.
  • Venues deemed to be ‘participating’ have confirmed with Coca‑Cola that they wish to take part, and have been issued with an activation kit and stock. It is the responsibility of the venue to activate and maintain this promotion throughout the pre-agreed period. Offer subject to availability. Individual venues may apply additional terms.
  • When purchasing drinks including either a Coca‑Cola or Diet Coke, please make it known to the bar staff if you or one of your group is a designated driver. In return for purchasing a Coca‑Cola or Diet Coke, designated drivers will be given a voucher to get another one free when they return to the bar.
  • This offer is not applicable if the designated driver has already been drinking alcohol.

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