Coca‑Cola rewards responsible drivers during the festive season
The Designated Driver campaign forms part of Coca-Cola Great Britain’s pledge to promote the positive role that soft drinks can play as credible alternatives to alcohol.
The nationwide campaign rewards drivers who choose not to drink with a ‘buy one, get one free’ offer on Coca-Cola, Diet Coke and Coke Zero (subject to availability), and is a key feature of our overall commitment to responsible marketing.
NUS bars will also take part in Designated Driver in 2012. Altogether, around 8,000 pubs across the UK have signed up to support responsible drivers.
To help people find their nearest participating pub, designated drivers and their friends can visit our online Pub Finder to find a venue in their area. The scheme will officially run for three weeks from 9th to 31st December, 2012 and is part of an ongoing partnership with the Department for Transport’s (DfT’s) Driver Friendly campaign, part of the THINK! Road Safety initiative.
Designated Driver has now completed its fifth year. We’d like to thank the 30,000-plus outlets that have worked with us to bring the campaign to life across the UK.
Organisations that support Designated Driver:
Department for Transport
"Our THINK! campaign makes it clear that drink drivers risk losing their licence as well as facing a fine and even a prison sentence. I am pleased that THINK! will be teaming up with Coca-Cola and pub chains across the country to reward designated drivers as well as reminding people of the consequences of getting a drink drive conviction. No one wants to spend their Christmas in a police cell. My message is clear: don't drink and drive." Stephen Hammond, Road Safety Minister
To find out more about the THINK! Christmas Drink Drive campaign, please click here.
“ACPO is pleased to support this initiative. There are still hundreds of people dying and suffering life-changing injuries on our roads in drink related crashes and the consequences spread far beyond those directly involved. Our message is that one alcoholic drink is too many if you are driving, and Coca-Cola is making it easier to resist the temptation to have that alcoholic drink.” DCC Davenport - Head of ACPO Roads Policing
British Beer & Pub Association"Everyone deserves a great night out at the pub at Christmas. Having a designated driver means people can choose great pubs and get in the party mode, knowing they can have a safe journey home. Coca-Cola should be congratulated for once more backing this ‘win-win’ campaign.” Brigid Simmonds, Chief Executive
Road Safety GB
"As the organisation that represents local authority road safety teams across the UK, Road Safety GB is pleased to endorse Coca-Cola's efforts to help reduce drink drive related road casualties during the festive period. This initiative can affect drink drive decisions at point of sale and as such provides valuable support to the efforts of ACPO, the Department for Transport and local road safety teams in dissuading people from drink driving." Alan Kennedy, Chairman
"RAC fully backs this campaign. The designated driver provides an essential service over the Christmas period and it’s great that they can be kept topped up with soft drinks on nights out. Drinking and driving wrecks lives and this campaign can only help to prevent people taking unnecessary risks." David Bizley, Director of Technical
Wine and Spirit Trade Association"Encouraging the nation to drink responsibly is a particular priority over the festive period, which is why we’re delighted to support a campaign that sets out to reward responsible behaviour. It’s an approach consumers respond well to, and we wish Coca-Cola every success with this year’s Designated Driver scheme." Miles Beale, WSTA Chief Executive
"Be the designated driver and get yourself a round of applause this Christmas. Don’t drink and drive.” David Quarmby CBE, Chairman
RoadSafe"One too many is all too easy on a night out. Having a designated driver is a great way to enjoy an evening without fear or penalty. Well done
Coca-Cola for a smart initiative." Tony Spalding - Chief Executive
AA Drive Tech
“As a driver training provider for people who drive for work, AA DriveTech welcomes this highly appealing initiative by Coca-Cola. It’s estimated that some 20% of drivers prosecuted for drink driving were either at, or on their way to, work. While most employers have robust policies on drink driving, a minority of business drivers still believe that driving, after a few drinks at lunchtime or a Christmas party, won’t impair their judgement. We believe that all drivers should drive ‘alcohol free’ and support Coca-Cola’s campaign to make this a reality.” Jim Kirkwood, Managing Director
National Union of Students
"NUS welcomes Coca-Cola’s ‘Designated Driver’ campaign, and I’m really excited that students’ unions will be getting involved again this year. It’s a simple but fun way to make sure everyone stays safe this Christmas, and will help give students and their friends a safe way to get home after a great night out." Pete Mercer, Vice President (Welfare)
Association of Licensed Multiple Retailers"Pubs are the safest and friendliest place to have a drink all year round - and at Christmas, they are certainly the best place for festive fun. Designated drivers make it easier to have a worry-free occasion. Well done to Coke for a great Designated Driver campaign in 2011 – we’re delighted and proud to be supporting them again in 2012." Nick Bish, Chief Executive
"The BII supports responsible retailing and this campaign is an excellent example of how licensed premises can encourage their consumers to stay safe over the festive period. We would like to congratulate Coca-Cola for encouraging responsible drinking with this scheme.” Peter Thomas, Chief Executive
Food and Drink Federation
“At this time of year many of us will be looking forward to enjoying a night out with family or friends. Having a designated driver takes the uncertainty out of the journey home and so we’re delighted to support Coca-Cola’s campaign to help party-goers enjoy a safe and happy Christmas”. Melanie Leech, Director General
Mums show support for Designated Driver
It isn't only big organisations that support Designated Driver; we also teamed up with BritMums to help raise awareness of this year's campaign among the online parenting community. Read about our Linky Challenge over on the BritMums blog!
- Promotion runs from 9th to 31st December, 2012 at participating venues.
- Venues deemed to be ‘participating’ have confirmed with Coca-Cola that they wish to take part, and have been issued with an activation kit and stock. It is the responsibility of the venue to activate and maintain this promotion throughout the pre-agreed period. Offer subject to availability. Individual venues may apply additional terms.
- When purchasing drinks including either a Coca-Cola, Diet Coke or Coke Zero, please make it known to the bar staff if you or one of your group is a designated driver.
- In return for purchasing a Coca-Cola, Diet Coke or Coke Zero, designated drivers will be given a voucher to get another one free when they return to the bar. Vouchers are prepared and issued by participating venues. Vouchers can only be redeemed within the venues where they are issued.
- This offer is not applicable if the designated driver has already been drinking alcohol. The offer will be made available to customers, or refused, at the discretion of individual venues.