The Cokes are on us!
We toast to the fourth year of Designated Driver at a festive London launch
Road Safety Minister Mike Penning and Martin Sampson from Coca‑Cola Enterprises clinked Coca‑Cola glasses at The Walmer Castle pub in Notting Hill, London, where we launched our fourth Designated Driver campaign.
Now celebrating its fourth year, Designated Driver rewards drivers with a ‘buy one get one free’ offer on Coca‑Cola and Diet Coke at participating venues across the UK. In 2011, over 8,000 pubs and bars are taking part in the scheme, and for the first time ever, NUS bars are also involved.
Where’s my nearest Designated Driver pub?
Use our handy Pub Finder to search for your nearest Designated Driver venue, where drivers can claim 2-for-1 Coke and Diet Coke.
We caught up with some of the people behind Designated Driver, and working to support this year’s campaign:
Brendan Eschle, The Walmer Castle
"It's fantastic we're having the launch here at the Walmer Castle today, it's great for us to be seen to be supporting such a good campaign. The Walmer Castle is owned by a much bigger company called the Orchid Group, so as part of the Orchid Group we like to take our social responsibility seriously, particularly at Christmas time and throughout the year as well. Helping cut down on drink-driving is just as important as being a good neighbour in the community – so we like to see this as part of our wider responsibilities as publicans, as licensees, as members of hospitality business, to look after our customers and be a good part of the community."
Liz Nieboer, Coca‑Cola
"We're at the launch this morning of Designated Driver, now in its fourth year. We’ve had the minister Mike Penning MP here, once again launching the campaign in partnership with Coke, and also the Department for Transport who are launching their THINK! Campaign - so it's been great. It's the start of what we hope will be another great campaign for Coca‑Cola's Designated Driver activity."
Mike Penning MP, Road Safety Minister
"This is the second year I've been involved with the Designated Driver campaign with Coca‑Cola. I think it's a simple message: if you drink and drive, you're going to get a criminal conviction and you’re highly likely to spend a night in the cells and lose your license. But if you want to listen to us, then have free soft drinks with Coca‑Cola as part of the campaign. It's great news, and I'm really pleased to be part of it for the second year."
Jonathan Mogford, Department for Transport
"We're very excited to be working with Coca‑Cola again this year on Designated Driver. The campaign rewards drivers for behaving responsibly during the Christmas period, helping them to avoid a drink-drive conviction and enjoy the night out. This partnership will run alongside our wider advertising campaign, which focuses on the varied and serious personal consequences of a drink-drive conviction."
Martin Sampson, Coca‑Cola Enterprises
"The Coca‑Cola Designated Driver scheme seeks to reward and recognise those who take on the responsibility of driving their friends and family home safely from their festive celebrations. It reflects the ambition of Coca‑Cola to do the responsible thing as a business day-to-day, and to make sure and inspire our consumers to do exactly the same thing. Last year we gave away over a million free Cokes and Diet Cokes and we're looking to do the same, if not exceed that this year. We're also pleased to announce that the National Union of Students, the NUS bars, will be running it this year, which I think is a fantastic message to the younger community."
Show your support for Designated Driver, too!
If you have a blog, you can show your support for Designated Driver by ‘wearing’ one of our specially designed blog badges over the festive season. If you have a Twitter feed, you can also grab a Designated Driver twibbon to wear on your profile picture.