Designated Driver FAQs

Everything you need to know about Designated Driver


Our 2013 Designated Driver offer has now come to an end. We'd like to thank all of the outlets that worked with us to bring the campaign to life across the UK.

What is Designated Driver?

Designated Driver is a nationwide campaign that rewards drivers who choose not to drink during the festive season with ‘buy one, get one free’ on soft drinks.

Designated Driver sits at the heart of Coca‑Cola Great Britain’s commitment to promote soft drinks as credible alternatives to alcohol. Also, in signing up to the Government’s Responsibility Deal, we’ve pledged to help foster a culture of responsible drinking in the UK – and Designated Driver plays an important role in this.

We run the scheme in partnership with the Department for Transport’s (DfT’s) THINK! road safety campaign. Find out which organisations are also showing their support for Designated Driver this year.

I’m a designated driver, where can I claim this ‘buy one, get one free’ offer?

Altogether, about 8,000 pubs across the UK have signed up to support responsible drivers. Ask at your local and look out for posters at venues in your area!

How long is the Designated Driver campaign running for?

The offer will run from 9 December to 31 December 2013 – during the busy Christmas party season, as well as on New Year’s Eve.

How does it work?

  • When buying drinks that include a Coca‑Cola, Diet Coke or Coke Zero, let the bar staff know if you – or one of your group – is a designated driver (you may be asked to show car keys)
  • Receive confirmation from the bar staff that you can claim your second soft drink free! Note: The method of confirmation may vary from outlet to outlet.

Remember, this offer is not applicable if the designated driver has already been drinking alcohol. The ‘buy one, get one free’ offer will be made available to customers, or refused, at the discretion of individual venues.

What drinks can I claim as part of the Designated Driver ‘buy one, get one free’ offer?

You can claim 'buy one, get one free' on Coca‑Cola and Diet Coke, and also on Coke Zero where sufficient stocks of these drinks are available.

Is there a limit on how many times I can claim the ‘buy one, get one free’ offer?

This is at the discretion of the participating venues.

How many pubs will be taking part?

About 8,000 venues across the country will be taking part in our Designated Driver scheme.

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