Peace One Day
Coca‑Cola to support this visionary initiative on our iconic London signs
Peace One Day, the non-profit organisation founded by film maker Jeremy Gilley, led the process that resulted in the unanimous adoption by UN member states of the first ever annual day of global ceasefire and non-violence on 21 September - Peace Day. Peace One Day is now working to institutionalise Peace Day around the world, making it a day that is self-sustaining.
Since 2005, Coca-Cola Great Britain has supported the spirit of optimism of the cause, sharing the positive values and vision of this global initiative. To show our support in 2010, Coca-Cola will be raising awareness of Peace One Day via our iconic Piccadilly Circus and Cromwell Road signs in London and donating to the initiative.
Peace One Day activities around the world include vaccination campaigns, peace walks, peace related discussions and debates, poetry readings, peace prayer ceremonies, art exhibitions and memorial services. Schools hold assemblies, watch the Peace One Day film and sing the Song for Peace, football matches are held to promote peace and interaction, and much more. Peace One Day is an annual day of ceasefire around the world and an opportunity for individuals - particularly young people - to become involved in the peace process.
According to Jeremy Gilley: "Our goal is to take the message of Peace Day to the world's people. To have the support of Coca-Cola to help us achieve that is incredible. The role of corporations is crucial in helping us to unite the people of the world on 21 September."
Peace One Day and you
Watch the full Peace One Day video on Coke Zone and get the opportunity to wear Marc Jacobs designed Peace One Day T-shirts