Fashion forward

Coca-Cola Great Britain is pleased to announce a partnership with The British Fashion Council, making its portfolio the official Soft Drink Partner of the 26th year of London Fashion Week and the London Fashion Weekend. To celebrate we take a look back at some of Coca-Cola classic fashion bottle designs.

Over the years Coca-Cola Great Britain has teamed up with a variety of household names and international designers to create a host of gorgeous-looking glass bottles. Whether it's for a special occasion or a charitable cause, our collaborators have injected their own personality into each and every limited edition design, continuing to bring the iconic appeal of the contour bottle to life.

Coca-Cola's fashion bottles

The Sunshine Collection involved celebrities and designers being asked to interpret what brought them sunshine. Coca-Cola gave £1,000 for every celebrity design to the Terrance Higgins Trust, the UK's leading HIV charity. Four of the designs were selected to become the Sunshine Collection and these were designs by Manolo Blahnik, Trevor Nelson, Jonathan Saunders and the Scissor Sisters and were sold at Harvey Nichols.

Diet Coke went bats for Ugly Betty and launched the limited edition Betty bottle, complete with customisable stickers featuring the most eclectic outfits from the show. Ugly Betty's designer Patricia Field also worked with Diet Coke on the City Collection, which she said 'perfectly captured today's modern women: confident, glamorous, sexy and more in charge of their own lives, and represent the areas of life that are most important to them such as career, passion, love and fashion'.

We commemorated Selfridge's centenary with a bottle in the store's signature shade of yellow, while Coke Zero turned to the dark side for the release of the James Bond film Quantum of Solace. Homegrown British designer, Matthew Williamson, also put his style to the Coca-Cola bottle, creating a striking hot pink and yellow design in 2003 plus a collection of three designs in 2004.