Vicki Evans is a marketing and communications officer at FareShare. Her job is to spread the word about the organization, which helps redistribute surplus food and drink to charities across the UK. Working with Coca-Cola since 2014, FareShare is the charity partner in our Christmas campaign, where fans can upload a photo of their Coke bottle to trigger a donation.
I’m really happy that we’re partnering with Coca-Cola GB for the Snap to Donate campaign. Coke has been providing surplus drinks to FareShare since 2014, so it’s really exciting to see the partnership evolving in a new way. It’s also fantastic that so many people have already taken part – thank you to everyone who has donated so far.
What does FareShare do?
We redistribute good food and drink that would otherwise go to waste. We receive surplus from the UK food and drink industry, sort and pack it, then deliver it to frontline charities and community groups that support vulnerable people. That includes homeless shelters, lunch clubs for older people at risk of social isolation, and domestic violence refuges. They transform the food into nutritious meals which they provide alongside life-changing support.
We have 20 Regional Centres around the UK that deliver the surplus food we receive to local charities via our fleet of vans and volunteer drivers. We’re also able to tap into the food industry’s own transport infrastructure. For example, we deal directly with the Coca-Cola GB transport department in Nottingham to co-ordinate deliveries to our depots.
25p = one meal
What kind of food and drink is it?
The type of food we receive really varies – it could be anything from fillet steak to tinned peas, and a lot of it is fresh produce like fruit, vegetables and dairy. All of it is good to eat and in-date. It’s available for redistribution for lots of different reasons, such as when too much stock has been ordered, things have been mislabeled or packaging’s been damaged.
For example, the Coca-Cola products we redistribute might be promoting an offer that’s now ended, or there might have been a printing error on the label, or damage to boxes. It doesn’t affect the product itself, but means it can’t be sold in the normal way.
So far, Coca-Cola has supplied 513 pallets of surplus drinks from across their brands to FareShare, which have ended up helping charities all over the UK, from Aberdeen to Brighton.
The benefits for charities
A team effort
Big plans for the future
About the author
Vicki Evans is Marketing and Communications Officer at FareShare. She works in the charity’s London office. Find out more about Vicki on LinkedIn.
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