Why play around with a drink that’s already sugar-free? It's a good question.
Creating a new drink like
Coke Zero launched ten years ago now. It has grown during that time and helped us reach the point today where 43 per cent of all the
We know that in the last ten years, plenty of
People who love the original tell us they can instantly spot a sugar-free drink and they don’t get the same satisfying taste and experience. So we needed to do something different and ask people to think again. That’s what we’re doing with
The first step is about going further than just making a no sugar drink that tastes great. It’s about creating a drink that tastes great and replicates the taste and feeling you get from a drink that has sugar. That’s not an easy task and it’s tricky to mimic. It takes time and testing. We've focused on that with this new recipe.
The progress in the research and development process since we launched Coke Zero in 2006 mean that we've been able to do that and get closer to replicating that experience. Of course I’m biased but it’s good – very good. The surprise when you try it isn’t that it tastes great – it’s that it doesn’t have any sugar.
The second change is a little more subtle but it’s more significant than it might appear.
We announced this last year with our marketing and we’re now moving this to our packaging starting with
We’re doing this because we believe this will encourage more people to try a no sugar version of
I’m proud of the finished result and I believe it can take us to that goal of achieving fifty per cent – perhaps even higher. That’s why I’m putting a significant investment behind it and making it our biggest product launch in a decade. For every person that chooses to drink a
Jon Woods is General Manager of