We love Christmas here at
It’s not just our Christmas advert that people are excited about though, it’s also the
We know that, even at Christmas, many people are watching their sugar intake. As in previous years, two of the three drinks we are offering people on the truck tour contain no sugar – Diet Coke and
We provide all three drinks in small 150ml cans which are clearly labelled with nutritional information, including the sugar and calorie content. To provide some perspective, a 150ml can of
There is strong evidence that the actions we are taking as a business, which include changing our recipes to reduce sugar and focusing our marketing budget on our no sugar colas, are making a significant difference. Sugar in soft drinks purchased in British supermarkets is down by 19% in the last four years alone. This is a significant reduction and far exceeds the reduction in sugar achieved from any other type of food or drink. Unfortunately, there has been no corresponding decline in obesity rates.
We also ensure our truck tour teams are trained not to provide any drinks to under-12s, or any children that look under-12, without a parent or guardian saying they are happy for their child to have a drink.
We continue to listen to our customers and provide them with a choice. People can choose whether or not to come and see the Christmas truck when it’s near where they live. And if they do decide to go then can then choose whether or not to have a soft drink on us and even whether or not that drink is one with or without sugar.
I am proud that
More on Journey
Tales from the 2016
Coca-ColaChristmas Truck Tour
- Recycle Week 2017: ‘We need everybody’s help to make a difference’
- Leading the way: The innovative ways the soft drinks industry is helping to reduce people’s sugar intake
- Return, recycle and reform: our views on improving packaging recovery
- A little help from our Tickled Pink brands