All Blog Posts

Coca-Cola completes Western European 'Journey'

By: |

And then there were twelve. A dozen Coca-Cola Journey sites launched or relaunched in the space of two years in all the countries that make up Western Europe, The Coca-Cola Company's second-largest business unit: Spain, Portugal, Netherlands, Germany, France, Belgium and Luxembourg, Great Britain, Ireland, Sweden, Denmark, Finland and Norway. Following in the footsteps of the flagship

Read More

Video: Modern pop artist Pakpoom Silaphan reimagines Coca-Cola iconography

By: |

Director of Heritage Communications, Ted Ryan explains how he first came across artwork featuring Coca-Cola by Thai artist, Pakpoom Siliphan. Watch the video interview to discover more about Pakpoom's fascination with cultural and commercial icons... Several years ago, I hopped in a cab outside the Museum of Modern Art in New York with a coworker, who pulled out his phone and showed me an interesting piece of art featuring a Coke bottle. The artist,

Read More

Health and wellbeing: Our investments to-date

By: |

We are committed to being a helpful partner in the fight against obesity. To do this we are focusing our efforts on reducing the sugar in our drinks and offering a range of lower and no sugar drinks, providing smaller portions including our 250ml can, helping people to make informed choices about the drink they choose by putting the government’s voluntary colour-coded labelling scheme on the front of all of our packs and increasing our marketing

Read More

Leading the way: The innovative ways the soft drinks industry is helping to reduce people’s sugar intake

By: |

Gavin Partington is the Director General of the British Soft Drinks Association (BSDA). The BSDA is the collective voice of the British soft drinks industry. Here he explains the innovative ways the sector is helping to lead the way in sugar reduction. And how these efforts have helped to bring about a 16% reduction in the amount of sugar British people are consuming from soft drinks over the past 4 years. I’ve been with the British Soft Drinks Association

Read More

Behind the scenes of the Capital Jingle Bell Ball with Coca-Cola 2016

By: |

We’re proud to be sponsoring Capital’s Jingle Bell Ball for the third time, and it’s fast approaching! So, we sat with Global’s Director of Marketing, Adam Johnson, who oversees Capital’s marketing and communications, to get the behind the scenes scoop on this wonderful winter weekend of music. For some, Christmas is all about carols. For others, it’s all about cheesy Christmas classics. But for 30,000 hit music fans on the 3rd and 4th of December,

Read More

A Coke for Christmas: How we're spreading festive cheer this season

By: |

With Christmas just around the corner we’ve got lots in store for fans. This year our marketing campaign focuses on how the festive period should be about spending time with friends and family, and saying thank you with simple gestures. Louise Maugest, Coca-Cola Senior Brand Manager, explains in more detail... For the second year in a row, I have the exciting job of launching our Christmas campaign. While we’re bringing back fan-favourites, such

Read More

Blogfest 2016: Meeting Coca-Cola consumers face-to-face for the first time

By: |

New starter Eleni Sardi joined Coca-Cola GB as a Communications Manager, after having managed the company’s digital Consumer Interaction Center (CIC) for just over a year. Earlier this month she attended Blogfest – an event run by online parenting network Mumsnet – where she got to answer some frequently asked questions from our consumers face-to-face for the very first time. I have probably read, reviewed and replied to more questions on social

Read More

Why sharing is caring...

By: |

Vicki Evans is a marketing and communications officer at FareShare. Her job is to spread the word about the organization, which helps redistribute surplus food and drink to charities across the UK. Working with Coca-Cola since 2014, FareShare is the charity partner in our Christmas campaign, where fans can upload a photo of their Coke bottle to trigger a donation. I’m really happy that we’re partnering with Coca-Cola GB for the Snap to Donate campaign.

Read More

Tales from the 2016 Coca-Cola Christmas Truck Tour

Holidays are coming! The UK-wide Coca-Cola Christmas Truck Tour is well underway, and our events team have been sharing a few of their favourite experiences so far. Keep checking in for highlights, funny stories and more… 21 December 2016 We have a winner! Drum roll please… we have a winner for the Win a Truck Stop Competition! It’s Elisa Gonzalez-Ochoa from Cuffley in Hertfordshire took the big prize and was over the moon to have won. Her husband

Read More

Neat Streets: A neat campaign from Coca-Cola and Hubbub to help fight litter

By: |

Gavin Ellis co-founded Hubbub to communicate sustainability issues in a simple way to communities across the country. Here he explains how Hubbub, with the help of Coca-Cola, has worked to reach the ‘mildly concerned audience' and clean up Great Britain, one street at a time… For the past 2 years I’ve worked with the brilliant team here at Hubbub to raise awareness of environmental issues around litter and find real solutions that any community can

Read More

COCA-COLA ON SOCIAL

97,595,590
LIKES
130,510
FOLLOWERS
781,921
FOLLOWERS
2,097,893
VIEWS
24,947
PHOTOS
1,263,743
FOLLOWERS
417
ITEMS