My team has the rare privilege of looking after
One of my old bosses used to say that you get the trademark and you publish it a little brighter each day, making sure all the information that goes out about
Requests come in from all over the world every day. It could be an email from Brazil wanting an exhibit for a mini museum they’re building in Sao Paulo or from someone in London wanting more information about an early GB advert.
We work really closely with global brand managers. For instance, if they’re undergoing a packaging redesign, we’ll provide information on what’s already been done so they can see what worked in the past and what didn’t.
We’re constantly acquiring new materials for the archives too, so part of our job is scanning auction sites like Christie’s.
We have a huge room full of
One of my favourite moments in this job was the opening of the World of
People always ask how many things we actually have - and there's really no way you can count. The best way to describe it is: we've tried to get a sample of all
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Coca-Colaarchivist from our Atlanta HQ
- Is it possible to create ‘Value’ and ‘ROI’ indicators for ecosystems? In a word, Yes.
For every drop of water we use at
Coca-Cola, we give one back