The Coca-Cola Company has always taken seriously its commitment to market responsibly, in every country and across all advertising media. We have been a leader in the area of Responsible Marketing, particularly with regard to responsible marketing practices when children under 12 are present. Since 2010 we have followed the principles set out in our global Responsible Marketing Policy.
The Responsible Marketing Policy guides our entire approach to marketing and establishes firm rules for what we will and won’t do. We use independent auditors to check that we're complying with the policy.
You can read our global Responsible Marketing Policy here.
In Great Britain, we’re not only committed to the global policy but go even further by not buying any advertising for our brands that is targeted at children under 16. What that means in practice is that if more than 25% of the audience is under 16 you won’t see our adverts placed there. We apply this across all channels including TV, print media, outdoor, cinema and digital and social media.
Talking to our consumers
Listening is important to us. We’ll continue to speak to our consumers and other stakeholders about responsible marketing, so we can make sure we’re always providing people with a wide range of great tasting, quality drinks.
If you have a question, get in touch here!