History of Coca‑Cola

History of Coca‑Cola: 2000-Now

The last decade marked an increase in Coca‑Cola's efforts to create a sustainable framework for the future. In 2009, the company launched Live Positively - a public commitment to making a positive difference in the world by redesigning the way we work and live so that sustainability is part of everything we do. Live Positively includes goals for providing and tailoring beverages for every lifestyle, supporting active, healthy living programmes, building sustainable communities, reducing and recycling our packaging, cutting our carbon emissions, establishing a sustainable water operation and creating a safe, inclusive work environment for all.

The company has continued to build on existing relationships with global sports events such as the 2010 FIFA World Cup™ and prepare for the London 2012 Olympics Games, and the company continued to nurture our affiliation with the Special Olympics, which began in 1968.

Coca‑Cola has remained dedicated to offering quality drinks for every lifestyle and occasion, marketing those beverages responsibly and providing information that consumers can trust. As of 2008, Coca‑Cola can count more than 160 low and no calorie drinks in the company's range, such as Coke Zero and Powerade Zero. The company now also lists the nutritional information on the front of all drinks in Great Britain with plans to roll out worldwide.

2011 will also see Coca‑Cola reaching the grand age of 125, when we’ll be celebrating our rich heritage and thanking you, our consumers, by spreading moments of happiness around the globe.

From the early beginnings when just nine drinks a day were served, Coca‑Cola has grown to be the world's most ubiquitous brand, with more than 1.6 billion beverage servings sold each day. Now well into its second century, the company's goal is still to provide magic every time someone drinks one of its more than 400 brands - and to do so in a sustainable way that benefits consumers and the communities we operate in.

History of Coca‑Cola: 1882-1892
History of Coca‑Cola: 1893-1904
History of Coca‑Cola: 1905-1918
History of Coca‑Cola: 1919-1940
History of Coca‑Cola: 1941-1959
History of Coca‑Cola: 1960-1981
History of Coca‑Cola: 1982-1989
History of Coca‑Cola: 1990-1999
History of Coca‑Cola: 2000-Now