History of Coca‑Cola

History of Coca‑Cola: 1990-1999
New markets and brands

The 1990s were a time of continued growth for The Coca‑Cola Company. The company's long association with sports was strengthened during this decade, with ongoing support of the Olympic Games, FIFA World Cup™ football, the Rugby World Cup and the National Basketball Association.

The year 1993 saw the introduction of the popular Always Coca‑Cola advertising campaign, and the world met the lovable Coca‑Cola Polar Bear for the first time. New markets opened up as Coca‑Cola products were sold in East Germany in 1990 and returned to India in 1993.

New beverages joined Coca‑Cola's line-up, including Powerade sports drinks and Oasis fruit drinks. Coca‑Cola's family of brands further expanded through acquisitions, including Limca, Maaza and Thums Up in India, Barq's root beer in the US, Inca Kola in Peru, and Cadbury Schweppes beverage brands in more than 120 countries around the world. By 1997, Coca‑Cola already sold one billion servings of its products every day, yet knew that opportunity for growth was still around every corner.

History of Coca‑Cola: 1882-1892
History of Coca‑Cola: 1893-1904
History of Coca‑Cola: 1905-1918
History of Coca‑Cola: 1919-1940
History of Coca‑Cola: 1941-1959
History of Coca‑Cola: 1960-1981
History of Coca‑Cola: 1982-1989
History of Coca‑Cola: 1990-1999
History of Coca‑Cola: 2000-Now