History of Coca‑Cola

History of Coca‑Cola: 1960-1981
A world of customers

After 70 years of success with one brand, Coca‑Cola, the company decided to expand with new flavours. Fanta, originally developed in the 1940s, was introduced in the 1950s, while Sprite followed in 1961, with TAB in 1963 and Fresca in 1966.

The company's presence worldwide was growing rapidly, and year after year, Coca‑Cola found a home in more and more places: Cambodia, Montserrat, Paraguay, Macau, Turkey and more.

Advertising for Coca‑Cola, always an important and exciting part of its business, really came into its own in the 1970s, and reflected a brand connected with fun, friends and good times. The international appeal of Coca‑Cola was embodied by a 1971 commercial, where a group of young people from all over the world gathered on a hilltop in Italy to sing I'd Like To Buy The World A Coke.

History of Coca‑Cola: 1882-1892
History of Coca‑Cola: 1893-1904
History of Coca‑Cola: 1905-1918
History of Coca‑Cola: 1919-1940
History of Coca‑Cola: 1941-1959
History of Coca‑Cola: 1960-1981
History of Coca‑Cola: 1982-1989
History of Coca‑Cola: 1990-1999
History of Coca‑Cola: 2000-Now