History of Coca‑Cola slogans

We take a look at some of the Coca‑Cola slogans used throughout our advertising history

Coca‑Cola slogans

Over the course of our history, we’ve used a wide range of slogans in our Coca‑Cola adverts to help communicate messages about our drinks in a simple, direct and memorable way.

Some of our Coca‑Cola slogans have focused on the quality of the product (remember 1969 tagline ‘It’s the Real Thing’?), while others refer to the drink’s refreshing taste (such as 1929’s ‘The Pause that Refreshes’). Some slogans are based on the part Coca‑Cola can play in entertaining and bringing people together during meal times or social occasions, like ‘Things go better with Coke’.

Browse our gallery of British Coca‑Cola ads featuring a range of slogans, from classic catchphrases to tag-lines with seasonal twists.

Coca‑Cola slogans

Our slogans on screen!

  • These vintage Coca‑Cola TV adverts from our archives feature slogans such as 'Coca‑Cola puts you at your sparkling best' and 'Things go better with Coke'.
  • The phrase ‘I’d like to buy the world a Coke’ became a popular slogan of Coca‑Cola’s during the 1970s, thanks to this TV advert.
  • For many people across the country, our ‘Holidays are coming’ advert marks the start of the festive season. In recent years, the advert closes with joyful slogan ‘Open Happiness’.

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