Coca‑Cola's mission, vision and values

The values that guide Coca‑Cola worldwide and in the UK

Rows of Coke bottles

The world is changing all around us. To continue to thrive as a business over the next 10 years and beyond we must look ahead. Understanding the trends and forces that will shape our business in the future and moving swiftly will prepare us for what's to come.

These are the declarations of our overall mission and goals, and the values that we are guided by as a company and as individuals.

The Coca‑Cola Company Mission
Our mission is:

  • To refresh the world - in mind, body and spirit
  • To inspire moments of optimism - through our brands and actions
  • To create value and make a difference everywhere we engage

The Coca‑Cola Company Vision
To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver:

Profit: Maximising return to shareholders, while being mindful of our overall responsibilities

People: Being a great place to work, where people are inspired to be the best they can be

Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy people's desires and needs

Partners: Nurturing a winning network of partners and building mutual loyalty

Planet: Being a responsible global citizen that makes a difference

Productivity: Be a highly effective, lean and fast-moving organisation

The Coca‑Cola Company Values
Our shared values that we are guided by are:

  • Leadership
  • Passion
  • Integrity
  • Accountability
  • Collaboration
  • Diversity
  • Quality

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