Mission, Vision and Values
These are the declarations of our overall mission and goals, and the values that we are guided by as a company and as individuals.
The Coca-Cola Company Mission
Our Mission is:
- To refresh the world - in mind, body and spirit
- To inspire moments of optimism - through our brands and actions, and
- To create value and make a difference - everywhere we engage
The Coca-Cola Company Vision
To achieve our Mission, we have developed a set of goals, which we will work with our bottlers to deliver:
Profit: Maximising return to shareowners while being mindful of our overall responsibilities.
People: Being a great place to work where people are inspired to be the best they can be.
Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurturing a winning network of partners and building mutual loyalty.
Planet: Being a responsible global citizen that makes a difference.
The Coca-Cola Company Values
Our shared values that we are guided by are:
- Leadership
- Passion
- Integrity
- Accountability
- Collaboration
- Innovation
- Quality