Mission, vision and values

These are the declarations of our overall mission and goals, and the values that we are guided by as a company and as individuals.

The Coca-Cola Company Mission

Our Mission is:

To refresh the world - in mind, body and spirit
To inspire moments of optimism - through our brands and actions, and
To create value and make a difference - everywhere we engage

The Coca-Cola Company Vision

To achieve our Mission, we have developed a set of goals, which we will work with our bottlers to deliver:

Profit: Maximising return to shareowners while being mindful of our overall responsibilities.
People: Being a great place to work where people are inspired to be the best they can be.
Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurturing a winning network of partners and building mutual loyalty.
Planet: Being a responsible global citizen that makes a difference.

The Coca-Cola Company Values

Our shared values that we are guided by are:

Leadership
Passion
Integrity
Accountability
Collaboration
Innovation
Quality